He is art director and CEO of ZEUS, that he founded in 1984 with a group of friends. Since ever he has a deeply minimalistic approach to design. Tireless investigator and researcher of new materials, twisting and shaking uses of industrial-type elements. Since 1980 he collaborates with several companies, including Giorgio Armani, Replay, Furla and Giglio Palermo for which he designs, plans and carries out fashion boutiques in Italy and abroad.

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